Don't Call Her A Cupcake: Dani Beckerman!
Photography by Meg Niemann | @MSNPhotography
Meet my fourth #HonestGirl Dani Beckerman founder of my FAVORITE dessert Jars by Dani!!! Dani Beckerman started Jars by Dani by spotting a mason jar in a craft store driving her to develop the next new dessert obsession. Something delicious and beautiful—that looked as good as it tasted. She experimented with recipes until successfully creating her signature line of jars.
The buzz on social media made Dani realize she had something special. So she took to the city streets, hand delivering each jar around Manhattan herself. Dressed in a cute outfit and hat, of course. Once just a fun idea turned into a full-fledged business.Today, it’s love at first bite as Jars by Dani continues to capture the hearts of fans in NYC and nationwide. Even A-Listers like Diane Von Furstenberg, Kenneth Cole and Teen Vogue have made Jars by Dani a must at their fashion events.
Read below for all of Dani's insights into the world of entrepreneurship!
Was there a particular moment that made you realize this career was for you? Have you always been interested in baking?
I didn't really have time to realize it was for me! I made the JARS for a dinner party one night - put them on Instagram - and instantaneously had more orders then I could produce! I have always loved baking, but never thought it would be my career. Very happy with the way things turned out!
What was the inspiration behind your Jars By Dani? How did you come up with the idea?
I was doing tons of baking - coming up with all new recipes. One day I thought it would be fun to layer everything I was making in a beautiful glass jar. It worked out.
What advice do you have for other creative women with a passion for entrepreneurship and starting their own business?
Jump in head first and don't let setbacks discourage you. You're not going to know all of the answers and you're not always going to make the right decisions but that's what makes the journey such an incredible learning experience.
What makes your approach different than other pastry chefs out there?
I'm not the most conventional thinker! I tend to think outside of the box instead of focusing on perfecting what's already been done.
Do you have any exciting projects coming up?
We recently collaborated with Good Humor which was an awesome success. We're now looking into partnering with other delicious brands to bring customers fun and innovative JAR flavors
How do you stay honest to your brand?
The JARS brand is reflective of my taste. Luckily people have been responsive to my vision! As long as I stay true to what speaks to me the brand will remain consistent.
Thanks for sharing Dani!!! Head to www.JarsbyDani.com to buy your Jars today!
Check back next week to see who our fifth #HonestGirl is!!